If Black Friday & Cyber Monday were any indicator, people who are spending money are spending it online. Any person looking for a good or service, including your competition's unhappy customer, is tapped into their device at every turn of their professional and personal lives. So shake the notion that video ads are only reaching demographics like millennials. Google and other online advertising distributors are serving your potential clients advertisements from your competition. In 2018, it's time for you to get competitive online. Be Proactive Don’t panic! You're already being proactive by reading this. But having never dived into video marketing before makes it a daunting task. Let us give you an idea of what to expect. To begin, not every ad is a Super Bowl commercial. All you really need is thoughtful video, in any capacity, to rank among your peers on search engines. If you use video in your email campaigns, your click through rates can increase as much as 200 - 300%. You can even start small, taking this opportunity to liven up your testimonials page or feature a product demonstration for your landing page to increase conversation rates up to 80%. With numbers like that you get the picture. There is nothing but opportunity for growth with the integration of video. Invest Properly Video production is an investment - and you should hire a production company to help you invest properly. Hiring the right people to conceptualize creative content that can work across multiple channels will not only tell your story, but give you the greatest return on your investment. They'll take the headache out of script writing, location scouting, hiring a film crew, finding an editor and delivering your final product. With commercial quality video you'll be able to utilize that content in so many different ways that it will be worth the upfront cost of doing it properly. We promise! Target The Right Audience In addition to campaign strategy, some agencies now offer delivery services. This way the final product, on any budget, is reaching the right audience. Reaching customers who are interested in your product and are closest to your target audience allow targeted advertising to reach the proper person. We're now able to re-target prospective customers that abandon their shopping carts in the last minute. These agencies can make sure that exactly the right people are seeing your videos, in exactly the right places, at exactly the right times. Start Now If we can be so bold, you should plan on spending money early in the year. By creating strong content now, you can adjust the budget and placement of the video ads all year long. Then you can sit back and watch your sales take off.
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